Jim Heimann

"Before the advent of corporate communications and architectural uniformity, America's built environment was a free-form landscape of individual expression. Signs, artifacts, and even buildings ranged from playful to eccentric, from deliciously cartoonish to quasipsychedelic. Photographer John Margolies spent over three decades and drove more than 100,000 miles documenting these fascinating and endearingly artisanal examples of roadside advertising...